Same as you I saw this stuff a few times in the store before. However, I wasn’t really sure if it was meant for the face.
On several occasions I purchased other cleansers instead of it (Cerave, SebaMed, Aveeno). It wasn’t until I got a bunch of samples that I gave it a try.
Don’t think there is a face wash version, but this stuff is super gentle. In a way I can’t really see myself using it as a body wash.
The ingredients list of my bottle doesn’t seem to have Lanolin, but it does have Shea Butter and Sunflower Seed Oil (even though oils seems to be bad in general, in this they are fine for me).
Here is a picture of the wash and moisturiser at my local Wal-Mart.
If you have the time please share any updates you may have.
Best of luck and hope this stuff helps.